2023 Yearly Report: Marketing and advertising and Communications

2023 Annual Report: Promoting and Communications

This information was originally posted in Alberta Beef Producers’ 2023 Once-a-year Report. You can come across the PDF of the report here.

ABP Journal

ABP journal printed and dispersed to much more than 18,000 producers, auction sector, and market stakeholders throughout the province.

2023 marks the third quantity of the ABP journal, and dependent on producer responses, we have shifted to a real quarterly publication agenda and condensed the web site count with much more succinct messaging and storytelling. Each individual concern spotlights a side of the beef sector – Grasslands Feedlots Internet marketing and Culinary.

The 2024 timetable will follow the exact structure, with distinct spotlights on our sector.

Auction Current market Tours

The aim of these auction market place tours was to re-construct the marriage involving ABP and auction markets across Alberta, although reframing the use of the markets as a advertising and marketing tool to beef producers.

Spring Auction Tour

  • In March 2023, we frequented 11 destinations in particular person, and the relaxation gained correspondence by means of mail.

Tumble Auction Tour

  • Among the months of September to December of 2023, ABP will have visited all 21 auction markets.

ABP Online Keep

The ABP shop was produced through Wix.com through the 2022 winter months. The strategy at the rear of the retail store was to funnel the items requests that were being becoming submitted by way of the submission types on ABP Everyday.

Heading into fall of 2023, we are energized to advertise our store as a result of our social media channels and endorse our new items choices ahead of the holiday break season.

Check out the ABP on the internet retailer at www.abpdaily.store.

2023 Sponsorship as of August 31, 2023

With included funds to the provincial sponsorship finances this year, this has permitted us to diversify our investments into our communities.

2022-2023 ‘How do you Burger?’ recap

The 22/23 “How do you Burger?’ campaign was a excellent achievement for ABP, resulting in 6 awards.

Canadian Agri-Advertising and marketing Affiliation (CAMA)

  • Most effective Net Marketing
  • Ideal of Display Net Promoting
  • Best of Demonstrate
  • Top rated Meals Day Canada Function
  • Major Multimedia Campaign up to 650K

North American Agri-Marketing Affiliation (NAMA)

  • Mattress Producer Funded/Led Campaign

This campaign was inspired on the heels of our prosperous lobbying endeavours on the entrance-of-offer labelling concern, granting floor beef an exemption from the federal government’s software. The achievement of the marketing campaign is a testomony to the approachability of ground beef and marks the achievement of our aim of bringing a great information beef tale to customers.

2023-2024 Client Marketing campaign

All Means to appreciate Alberta Beef

From all the means producers demonstrate steadfast commitment to their function to the strategies a chef passionately prepares this crucial component and to the approaches buyers take pleasure in it, there’s ritual and custom in every chunk of Alberta Beef.

At the time all over again, we have partnered with Canada Beef as a aspect of their Provincial Advertising and marketing Alliance (PMA) method to fund this buyer campaign. This campaign is segmented into four primary channels:

  • Higher-affect visuals, media, and paid out digital promoting
  • Situations, contests, and activations (Stampede cook dinner-off with Kitchen Theatre and other occasions throughout the 12 months)
  • Influencer engagement and written content development
  • Academic Hub Web page

This campaign was also nominated for 4 awards from the Canadian Agri-Food Marketers Alliance (CAMA).

Update: Beef businesses choose house wins at Finest of CAMA Awards 

Local community Offering

On the heels of the profitable engagement with Ronald McDonald Home Charities (RMHC) Alberta in April 2022, we ongoing our participation with their ‘Home for Dinner’ Program.

In March of 2023, we had a lot of workers and delegates sign up for to host Dwelling for Meal in each Calgary and Edmonton.

The target is to broaden our programming with the RMHC Alberta Charities to each of the four homes in the province.