Adhering to a national look for, Angela Polec, FOX ’07, ’12, has been named vice president for strategic marketing and communications, Temple College President Richard Englert introduced Thursday. Topic to remaining approval by the Board of Trustees, Polec will commence in this job on Nov. 20, 2023, and will report straight to the president.
A two-time graduate of Temple, Polec arrives to the function soon after serving in a identical ability at La Salle University due to the fact 2019. Prior to that, she served as the govt director of advertising and communications at Montgomery County Neighborhood College or university. She also earlier served as Temple’s director of marketing and advertising inside of the very office that she will now direct.
“We are pretty fired up to welcome Angela back again to Temple University,” Englert claimed. “She is Temple through and as a result of, and she provides with her a deep comprehension of enrollment advertising, crisis communications and manufacturer development. Temple is a planet-class institution with outstanding manufacturer fairness. We imagine that brand will grow even more robust many thanks to Angela, and the experience that she delivers to this part.”
At La Salle, Polec served as the initially cabinet-stage main marketing and advertising and communications officer, reporting right to the president and elevating the strategic function of the division. All through her tenure, she produced strategic messages and an built-in material approach that reinvigorated the university’s manufacturer. Underneath her management, they founded a electronic marketing and advertising and analytics function, reworked the marketing know-how stack, and carried out an intentional solution to storytelling, with a concentration on the digital user journey and offering measurable final results.
As a member of the president’s govt team, she performed a critical job in crisis and troubles administration, especially with respect to messaging and communications. Polec also led the growth of a proactive and reactive media relations strategy that led to a substantial improve in gained media placements.
Polec also brings significant enrollment administration and enrollment marketing and advertising experience to the job. At La Salle, for the duration of a presidential changeover, she served in a concurrent appointment as the vice president of enrollment, internet marketing and communications from February 2021 to August 2022. Although there, she led the advancement and implementation of a info-informed college student recruitment system, which resulted in a 13% boost in first-yr students immediately after a few consecutive several years of drop.
At Temple, Polec will be the to start with human being to maintain the title of vice president for strategic advertising and communications due to the fact 2016.
“I am thrilled to be returning to my alma mater to provide in this position. As a very pleased Temple Owl and lifelong Philadelphian, I know firsthand the influence of a Temple College instruction and the vital role that Temple performs in the metropolis, the commonwealth and the world,” Polec claimed. “I glimpse forward to functioning with school, staff, students and alumni to harness the energy of the Temple University story to advance the mission and track record of this esteemed institution.”
Prior to coming to La Salle, Polec led the method and execution of the brand do the job, promotion, electronic existence, enrollment promoting, media relations and disaster communications at Montgomery County Neighborhood University from November 2014 to April 2019. Whilst there, she developed the college’s initial detailed manufacturer marketing campaign, “Montco Momentum,” serving to carry in a 22% boost in apps for the college.
The Temple local community is also incredibly acquainted with one more brand name marketing campaign that Polec served direct. Through her time at Temple from 2011 to 2014, she managed a universitywide manufacturer venture for the expanded “Temple Made” campaign, which still resonates right now.
“From an impressively sturdy pool of candidates, Angela emerged as the ideal suit, somebody who is familiar with and understands Temple and Philadelphia and at the similar time has a demonstrated file of good results in modern day electronic marketing and advertising and communications,” explained David Boardman, dean of the Klein University of Media and Communication who chaired the look for committee for the part. “We are all energized to get the job done with her.”
In addition to her function in bigger instruction, Polec formerly served as a electronic marketing coordinator for the Philadelphia Flyers.
She retains an EdD in increased training administration from the College of Pennsylvania. Her doctoral dissertation explored the part of chief advertising and communications officers in increased education and learning, how they are effecting modify at establishments and how they are perceived by presidents and vice presidents. She retains a master’s diploma and bachelor’s diploma in advertising and marketing, both equally of which had been acquired at Temple’s Fox Faculty of Business enterprise.
Polec resides in Philadelphia with her partner, Bill, and their four young children.