Anita Borgmeyer Appointed Vice President for Promoting and Communications at Saint Louis College : SLU
Saint Louis University has appointed Anita Borgmeyer as SLU’s future vice president
for internet marketing and communications. She begins in her new function at SLU on June 13.
Anita Borgmeyer
Presently serving as the staff vice president for member engagement and communications
at Centene Corp., Borgmeyer is a advertising govt with extra than 20 several years of expertise
developing advertising teams, properly telling an organization’s tale and generating
measurable progress in competitive current market environments.
The University conducted a countrywide search for the place, searching for candidates who
would:
- Build appreciation for the mission-centered operate of the University regionally, nationally
and beyond. - Boost vital info inside of and across the firm.
- Associate in student recruiting and philanthropy.
- Be certain consistency in SLU’s official illustrations or photos and branding.
“Anita emerged as the applicant who has the experience, creativeness and vision to elevate
SLU’s tale and direct our marketing and advertising and communications division into the long term,” said
University President Fred P. Pestello, Ph.D.
“I am psyched and honored to sign up for the Saint Louis University group and community,”
Borgmeyer claimed. “I glimpse forward to partnering with a lot of throughout SLU, concentrating on our
mission and assisting to propel the SLU brand ahead into the long run.”
Borgmeyer has served as a chief at Centene for more than a decade. Notable between
her a lot of accomplishments there, she was dependable for building the branding about
the company’s health and fitness coverage market product or service, Ambetter. Launched in 2014, Ambetter
is now the leading carrier on the market and serves far more than 2 million users
nationwide.
Immediately after Ambetter’s launch, Borgmeyer implemented internet marketing techniques and communication
campaigns to have interaction associates that appreciably amplified 12 months-above-calendar year retention.
At Centene, she also oversaw large advertising budgets, the design and style and written content of additional
than 25 web-sites, and the launch of numerous social media channels and a new digital
conversation platform.
“Anita knows what it indicates to convey to distinctive stories that are mission-driven and
generate outcomes in a competitive environment,” Pestello included. “She has built substantial-working
teams, fostered collaboration across intricate businesses, uncovered modern means
to arrive at audiences with powerful tales, and measurably elevated engagement and
loyalty amid constituent teams.”
Just before becoming a member of Centene, Borgmeyer served as an account government at Zeis Team Inc.,
which specializes in marketing and advertising economical establishments, as effectively as organizations in the
insurance policies and investment decision fields, and other monetary expert services.
Prior to that, Borgmeyer was director of shopper expert services at Banyan Communications,
a lady-owned, mission-driven agency that makes communications methods for nonprofits,
foundations, group businesses and authorities businesses.
Borgmeyer earned a bachelor’s diploma in broadcast journalism from Missouri Point out University
and a master’s diploma in marketing and marketing from Webster University. She is
an advisory board member for Duchesne Catholic higher faculty in St. Charles, Missouri.
She was also an executive chief for Make-A-Want Foundation’s Wander For Needs, a nationwide
fundraiser.
Borgmeyer will be successful Jeff Fowler who is retiring just after 22 decades of serving as a
leader in of a variety of roles at the College.
“I want to thank Vice President Jeff Fowler once more for his years of services to SLU,”
Pestello said. “Because of his operate, we have a robust basis from which to construct
into the long term.”
