Conway’s Phillips named main communications, promoting officer at UALR | News

Carrie Phillips has been named the main communications and marketing officer for the College of Arkansas at Tiny Rock.

“I am particular that Dr. Phillips’s professional knowledge in this area will provide our campus and local community properly in the decades to come,” Christian O’Neal, vice chancellor for college development, stated. “Her inventive strength has pushed outcomes in advancing the university brand, telling the university tale, supporting campus collaboration, and recruiting students.”

Phillips joins UA Small Rock from Arkansas Tech College, where she beforehand served as director of communications and marketing. In her 14 yrs at Arkansas Tech, Phillips led a model study, the university’s to start with complete brand name campaign, and assisted create the campus’s existing capital campaign.

“I am so energized to be element of the UA Minor Rock group,” she stated. “When I interviewed for the place and came on campus, I could sense the enjoyment and electrical power at this university. I realized suitable absent that I desired to be a part of this community.”

In her new role, Phillips is responsible for giving vision, oversight, and management of strategic communications, internet marketing, media relations, publications, and world-wide-web/social media throughout the institution. She sales opportunities the Office of Communications and Internet marketing, applying methods to boost recognition and good manufacturer recognition in order to catch the attention of students, motivate alumni and donors, recruit and retain outstanding college and workers.

“Education is so critical to me and the transformative energy that we have,” she said. “My grandfather only experienced a middle school schooling. He was incredibly adamant that my dad should go after a university education. I consider that determination modified the course of our family. I see the transformative power of schooling. I want to make confident UA Minor Rock is executing anything we can to give our pupils the very same option.”

Phillips attained a Doctor of Instruction in bigger education and learning administration this spring from Texas Tech University, in which she researched how regional public universities are using internet marketing initiatives to mitigate the enrollment cliff. She also retains a Bachelor of Arts in journalism and a Grasp of Arts in multi-media journalism from Arkansas Tech.

In her professional pursuits, Phillips is a member of the American Marketing Association and holds the Skilled Accredited Internet marketing credential. She is also a member of the District IV Cupboard for the Council for Progression and Aid of Education and the College & College or university Designers Association as very well as a meeting committee member for HighEdWeb.

Phillips and her spouse Chris Phillips, a UA Minor Rock alumnus and life time member of the Alumni Association, dwell in Conway with their Maltipoo, Eleanor Belle, and enjoy studying and touring in their cost-free time.