Flock and Rally earns numerous marketing and communications sector awards
COLUMBIA, S.C. — Flock and Rally, the females-owned and led integrated communications and promoting agency based in Columbia, South Carolina, not long ago acquired several advertising and communications marketplace awards from the American Advertising Federation (AAF Midlands) and the International Association of Business Communicators’ South Carolina chapter (IABC/SC).
“We are honored to be identified by AAF Midlands and IABC/SC for performing what we love – making hugely-customized strategies and innovative assets that tell and inspire meaningful action,” says Merritt McNeely, chief govt officer at Flock and Rally. “We are grateful for the have faith in our clients area in us, and we are committed to providing excellent operate that resonates with their audiences, drives engagement and makes long lasting impressions.”
At the 2024 ADDY Awards, Flock and Rally was honored with the Greatest of Print Award and a Gold ADDY in income and promoting as very well as a Silver ADDY in film, video clip and audio for its collaborative get the job done with Soda Metropolis Movies. The agency also acquired four 2023 Palmetto Awards presented by IABC/SC in the adhering to groups: media relations, exclusive and experiential gatherings, marketing marketing and model conversation, and artistic layout. Details about each individual award-winning entry are mentioned below.
AAF Midlands 2024 ADDY Awards
• Peak Drift Brewing “CANpaign”
Very best of Print Award
Gold ADDY in Product sales and Advertising and marketing
Flock and Rally designed 4 personalized can types for Peak Drift Brewing Company’s 2023 CANpaign. One style was for a drop seasonal release, even though the other a few models had been produced for partnerships with the Rosewood Crawfish Pageant, Therapy Place’s Miracles in Motion 5K Walk, Run & Roll, and Coosaw Farms in Fairfax, South Carolina. The totally recyclable cans were printed making use of Peak Drift’s sustainable electronic can printing plan, Peak Push.
• Riverbanks Zoo & Garden’s “Wild Lights” marketing campaign
Silver ADDY in Film, Video and Audio
After 35 yrs, Riverbanks Zoo & Backyard garden changed its prolonged-operating Lights Prior to Christmas with Wild Lights, a new event featuring approximately 60 handcrafted, character-inspired lanterns. Flock and Rally collaborated with Soda City Movies to make a 30-second Tv set location to introduce the immersive experience. Considering that there was no current online video footage, animation was utilised to emphasize the more substantial-the-everyday living lanterns and spotlight the event’s family members-pleasant environment and Riverbank’s determination to conservation.
IABC/SC 2023 Palmetto Awards
• Riverbanks Zoo & Garden’s Aquarium and Reptile Conservation Middle Grand Opening
Award of Excellence in Media Relations
Flock and Rally partnered with Riverbanks Zoo & Backyard for the opening of the Darnall W. and Susan F. Boyd Aquarium & Reptile Conservation Center (ARCC). The marketing campaign focused intensely on media relations to create awareness of the ARCC grand opening, emphasizing Riverbanks’ dedication to education and learning and conservation.
• Peak Drift Brewing Solution Start + Ribbon Cutting
Award of Excellence in Special and Experiential Situations
Flock and Rally was tasked by Peak Drift Brewing Corporation to manage and execute a ribbon-slicing ceremony to celebrate the opening of its generation facility and item launch in the Columbia marketplace. Flock and Rally worked diligently to detect and invite key stakeholders, local officials, sector leaders and media to the event—successfully advertising the Peak Drift brand name and the start of its drinks in the Midlands.
• St. Pat’s in Five Factors Festival Marketing and advertising Marketing campaign
Award of Excellence in Promoting, Marketing and Brand name Interaction
The organizers of St. Pat’s in Five Factors hired Flock and Rally to create consciousness among important goal audiences, raise attendance and income, and revamp its branding. Flock and Rally’s detailed campaign provided the development of manufacturer messaging and visuals an integrated advertising prepare a graphics bundle a media relations marketing campaign a social media tutorial and management and paid advertising and marketing. Bottom of Form
• York Technical University Creative Assets
Award of Excellence in Artistic Style and design
To recruit new learners and staff members, York Technical College or university hired Flock and Rally to build innovative property to guidance an built-in promoting campaign executed by the Higher education. The artistic remedy was a blend of illustration and images to give a design and style aesthetic exclusive from other university advertising attempts, but not so sophisticated that their possess team could not replicate it in expanded mediums in excess of time.
See a total record of Flock and Rally’s awards here: https://www.flockandrally.com/awards.
Flock and Rally provides a variety of providers to consumers throughout the South and over and above, from analysis, branding, tactic and arranging to implementation companies in internet marketing, community relations, social media and output management as properly as classic and digital promotion.
Flock and Rally serves a numerous set of clients in sectors, including enterprise, schooling, nonprofit, govt, transportation, tourism, professional actual estate, financial improvement and technological know-how. The corporation is headquartered in the historic Arsenal Hill community in downtown Columbia, S.C. and is federally licensed as a DBE. Understand much more at https://www.flockandrally.com/.
About Flock and Rally: Integrated Communications & Promoting
Launched in 2010, Flock and Rally is a complete-service, ladies-owned artistic agency centered in Columbia, South Carolina. The organization integrates branding, public relations, advertising, traditional marketing, electronic marketing, social media and a lot more into campaigns for a diverse foundation of consumers, ranging from regional nonprofits to substantial-scale corporations across South Carolina and outside of. Serving business sectors ranging from lifestyle and tourism to business enterprise, engineering, true estate, increased education and learning, government, financial improvement and extra, Flock and Rally’s mission is to rally the community around terrific ideas. Master far more at www.flockandrally.com.
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