Kirkham and Williams to Guide Huge 12 Marketing and advertising, Cultural & Small business Initiatives
Large 12 Commissioner Brett Yormark has announced the choosing of Tyrel Kirkham, Chief Advertising Officer and Clark Williams, Associate Vice President – Model Communications to coordinate the Conference’s approach on brand name modernization, cultural promoting, scholar-athlete and organizational storytelling, as perfectly as company ventures.
“I am incredibly enthusiastic to have Tyrel and Clark come to be component of the Huge 12 crew,” claimed Yormark. “As we welcome 4 new member establishments and construct the Significant 12 brand name, their know-how presents a pathway for us to greater join with modern day society, non-traditional media shops, have interaction in storytelling, and amplify our domestic and international ideas.”
Kirkham and Williams every single have in excess of a 10 years of expertise in the sports activities business, with knowledge at the intersection of sporting activities, culture and group. The two will oversee new and expanded initiatives in marketing and advertising, advertising and marketing and licensing as the Meeting strengthens its relationship with recent and future scholar-athletes. Storytelling, championship enhancements and social media progress will also be important places of focus.
“After eighteen years in specialist sports activities, I’m thrilled to enter the collegiate space at an exceptionally fascinating and dynamic time,” claimed Kirkham. “There are unlimited chances to reimagine the Huge 12’s model, and I’m grateful for Commissioner Yormark’s rely on in me to guide the cost.”

Kirkham expended the very last two seasons with the NBA’s Detroit Pistons as Vice President of Model & Marketing and advertising Technique where he oversaw influencer and cultural marketing, recreation presentation, functions, social media and merchandising. Before joining the Pistons, Kirkham expended two decades with the Los Angeles Rams as Vice President & GM of Merchandising. Prior to his time with the Rams, he put in six a long time with the Brooklyn Nets and Barclays Center as Vice President of World Merchandising. Kirkham also worked with the New York Mets for 8 many years as a member of their Venue Products and services department.
A 2005 graduate of State University of New York at Cortland, Kirkham received his bachelor’s degree in Sport and Physical fitness Administration/Management.
“I grew up on Huge 12 athletics, right here in Texas – acquiring the possibility to operate for the meeting that sparked my enjoy of sporting activities is really specific,” claimed Williams. “I appear ahead to doing the job with Commissioner Yormark, Tyrel, and the relaxation of my colleagues to modernize the Huge 12 manufacturer and enhance our conference’s storytelling motor.”


Williams also comes to the Major 12 from the Detroit Pistons, in which he served as the Director of Communications due to the fact 2020. In this part, he oversaw brand and strategic communications, though serving in a handling function for basketball communications. Prior to becoming a member of the Pistons, Williams expended 5 many years as the Director of Sporting activities at Berk Communications, major public relations for Roc Nation Sporting activities and their roster of athletes. Williams also supplied communications technique for the NFL, Atlanta Falcons, PUMA and a lot more. Extra stops in his profession incorporate IMG, Oakland A’s, Major League Baseball, the New York Mets and the Kansas Town Chiefs.
Williams, a Fort Truly worth, Texas, indigenous, is a 2012 graduate of the University of Missouri with a BS in Activity Administration.



