On November 15, NewYork-Presbyterian’s Marketing and Communications workforce was honored twice by the New York Chapter of the Public Relations Culture of The united states (PRSA) at the 2023 Big Apple Awards.
NewYork-Presbyterian won the Large Apple Award in the class of “Spotlight: Movie for Broadcast” for its story “You Really don’t Want Two Kidneys to Climb Mount Kilimanjaro.” The team also gained honorable point out in the very same class for “Using Artwork to Assistance Recover.”
“You Do not Need to have Two Kidneys to Climb Mount Kilimanjaro” tells the story of Steve Wilson, who donated his kidney at NewYork-Presbyterian and went on to climb the maximum mountain in Africa. He and a group of fellow kidney donors made the trek to increase recognition for residing organ donation and clearly show how living donors go on to direct lively, balanced lives. The NewYork-Presbyterian staff gathered footage from Wilson’s climb and produced its very own written tale and video, which was pitched to media. The inspiring tale resulted in attained media placements on local and countrywide news retailers — like CBS Information and Fox Information — with a put together attain of 98.8 million exceptional visitors a month. The story also garnered more than 53,000 views on social channels.
“Using Art to Assistance Heal” characteristics Brooklyn artist Julia Kito Kirtley, a breast cancer survivor who identified new purpose in her art when she commenced instructing portray courses to fellow most cancers people from NewYork-Presbyterian. The online video and story have been shared on NewYork-Presbyterian’s content material channels and the media team used the footage to pitch acquired media stories, obtaining coverage on WNBC, Weekend These days, PIX11, News 12, and BK Reader.
The New York Chapter of the General public Relations Society of The us established the Large Apple Awards software in 1987 to motivate excellence in community relations, and it is now regarded as 1 of the best honors in community relations.
“I’m so proud of our team for earning this recognition from the Community Relations Modern society of America,” says Devika Mathrani, senior vice president and chief advertising and communications officer of NewYork-Presbyterian. “These wins showcase how cross-functional our work is — from determining the tale to capturing the content to creating our editorial belongings and securing media to establish our brand. This award is a testament to our team’s collaboration, talent, passion, and proactive method to sharing tales about inspiring patients and remarkable care across NewYork-Presbyterian’s healthcare process.”
“It’s an honor to be identified by the Community Relations Modern society of America,” suggests Angela Karafazli, NewYork-Presbyterian’s senior director of media and general public relations. “Our crew will take fantastic delight in highlighting the extraordinary resilience of our individuals and the experience and compassion of our treatment groups. These awards certainly demonstrate our teamwork and the electric power of genuine storytelling.”