PlayLA Adaptive Youth Athletics Program Gets Marketing and advertising & Communications Award of Excellence
The City of Los Angeles Section of Recreation and Parks honored by the California Park & Recreation Modern society (CPRS)
Los Angeles (February 29, 2024) – The Town of Los Angeles Department of Recreation and Parks (RAP) PlayLA Adaptive Youth Sports Plan has been awarded the 2023 Internet marketing & Communications Award of Excellence from the California Park & Recreation Modern society (CPRS).
The CPRS Advertising & Communications Award of Excellence was presented to PlayLA for the duration of the CPRS Connections Conference & Expo Greatest of the Best Showcase on February 29, 2024, in Palm Springs, CA. The Award honors fantastic achievements in advertising applications that have effectively shown elevated community awareness via efficient print, audio-visible, or electronic communications from November 1, 2022, to Oct 31, 2023.
PlayLA Youth & Adaptive Youth Sports activities Software Main Functions Officer Austin Dumas mentioned: “We are honored and happy to obtain this prestigious award. PlayLA is the single biggest motivation to youth sports enhancement in California, and this recognition is a testomony to our unwavering dedication to providing access to adaptive sports programming to youth with disabilities and sharing their inspiring tales. We are dedicated to fostering a far more equitable, obtainable and inclusive local community for youth of all abilities throughout the City of LA.”
The PlayLA Adaptive Youth Sports activities Program has thoughtfully and strategically applied advertising and marketing and communications to engage the disability community, mainly youth with disabilities and their mom and dad, by confront-to-deal with outreach, distribution of digital and print advertising elements in English and Spanish, on the internet outreach, qualified social media campaigns, and media relations. These initiatives served outcome in about 1,500 youth taking part in PlayLA’s inclusive and available adaptive athletics programming from November 2022 to October 2023.
Considering that its inception, PlayLA has steadily grown consciousness of its programming and crafted have confidence in and prolonged-lasting interactions with youth with disabilities and their families. The team has also collaborated with experienced and credible businesses in the area with widespread targets, permitting PlayLA to kind a solid presence in the world wide disability group.
PlayLA, manufactured possible by an investment decision from the Global Olympic Committee and the LA28 Olympic and Paralympic Game titles Organizing Committee, gives good quality, obtainable adaptive athletics programming to youth with disabilities throughout the City of Los Angeles, including para equestrian, adaptive archery, sitting down volleyball, wheelchair tennis, para surf and a lot more.
Additional facts and registration for adaptive sporting activities can be discovered at adaptivesportsla.org.
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Media Contacts:
Deirdra Boykin / [email protected] / (213) 588-6608
Lala Ismailova / [email protected] / (323) 246-1110
About PlayLA Youth & Adaptive Youth Sports activities System
PlayLA is a metropolis-vast initiative that offers access to inclusive, year-spherical, excellent sports activities programming for youth of all skills, ages 5-17. Made possible by an financial commitment from the LA28 Olympic and Paralympic Online games Arranging Committee and the Worldwide Olympic Committee (IOC), PlayLA is the one biggest determination to youth sporting activities advancement in California. It serves as a legacy in advance of, through and following the LA28 Olympic and Paralympic Games.
