Roth named vice chancellor for promoting and communications at TCU

Merianne Kimmel Roth was named TCU’s newest vice chancellor for marketing and interaction. The career of Roth, at this time associate vice chancellor, spans both corporate and group govt management roles that will be valuable in top the university’s Division of Advertising & Conversation. 

“Her remarkable array of techniques and brand name know-how will be instrumental in TCU’s quest to increase our countrywide track record, elevate TCU’s model and even further fortify our neighborhood engagement endeavours,” stated President Daniel W. Pullin.

In her present-day position since 2019, Roth has championed strategic communications and built-in material development to inform the TCU tale and boost the TCU brand. As a crew leader, she has invigorated TCU’s interaction tactics in the regions of inner and external communications, social media and multimedia engagement, events and local community initiatives, crisis and issues management, and TCU Journal and the Endeavors exploration publication. 

“It’s been a privilege to be a portion of the TCU group for the earlier 5 a long time, and I’m honored to provide as vice chancellor,” mentioned Roth. “TCU is a place of values, local community and tutorial mission, and, many thanks to our management, we’re entering a remarkable period of innovation and growth. I’m very pleased to have a function in making an even much better future for our college and guaranteeing that a TCU education carries on to reward our pupils and the broader community. There’s no better time to be a Horned Frog.”

Prior to TCU, Roth held leadership positions at JPS Wellness Network, RadioShack and Visit Fort Worthy of, among other key strategic marketing and conversation roles. She gained a bachelor’s diploma from Mississippi College for Females and an Govt MBA from TCU. She is an energetic member of the Fort Worthy of community and has served on numerous boards, which include the Fort Value Forum and Fort Worth Place Day.

Roth will start off her new purpose of vice chancellor June 1. This announcement arrives soon after an in depth nationwide lookup that attracted a strong prospect pool from top rated-tier universities. The research was launched soon after Tracy Syler-Jones declared her retirement from this place after just about 25 many years of dedicated company.

“As a member of the president’s cupboard, the part of vice chancellor for marketing and conversation is vital as we collaborate to acquire TCU’s following strategic prepare and even more so as we get the job done to achieve our finest aspirations and direct our university into the foreseeable future,” Pullin reported. “Ms. Roth’s eyesight for TCU’s advertising and marketing and communication procedures will participate in a pivotal purpose in how we hook up with our recent and prospective college students, alumni, faculty, staff members and the broader community, although navigating the at any time-evolving landscape of better education.”

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