Senior Vice President, Internet marketing and Communications
Position summary:
The Senior Vice President of Advertising and marketing and Communications provides enterprise-wide management of powerful marketing and advertising and external communications applications that help the CCCP eyesight and mission. The SVP serves as a important member of the Executive Leadership Crew, reporting to and partnering with the President and CEO. This position performs intently with other customers of the ELT to improve the present-day makes within just Charlotte Heart Town Companions and will be liable for taking care of all internet marketing and exterior communications initiatives to excellence, within deadline, on or under budget. The SVP of Promoting and Communications supplies management, path, and method for creating all CCCP manufacturers, fosters innovation and creative imagination, and builds higher performance groups to supply upon CCCP’s mission and eyesight.
Precise tasks and actions include, but are not constrained to:
• Direct CCCP’s Advertising and Communications Approach and Execution
• Produce and implement a cohesive advertising and communications prepare to increase brand recognition
• Help outline and oversee the arranging, enhancement, and execution of the organization's model vision, messaging, and method
• Keep brand guardrails, brand omni-channel communications strategy, and becoming general ambassador for the CCCP models
• Be a champion for viewers/stakeholder-centered selection-generating
• Construct relationships with media and stakeholders through artistic techniques
• Observe all strategies and improve them as vital
• Make a shared vision by text and steps design behaviors and established the tone that mission and values tutorial determination-earning
• Direct collaboration with organizations and in-home talent on initiatives and strategies with ambitions spanning consciousness, engagement, acquisition, and development
• Acquire and place marketing in a selection of mediums to endorse makes, functions, and distinctive tasks
• Optimizing our channel combine and purchaser journey by means of arduous screening and experimentation
• Prioritize campaigns and allocate means accordingly
• Acquire a thorough MarCom tactic and be certain the Manufacturer Coordinators are executing it successfully
• Liaise with sponsors and exterior partners to make certain the shipping of positive aspects and internet marketing assist
• Perform sector and viewers evaluation to establish issues and alternatives for progress
• Get ready standard reviews and displays on advertising and marketing metrics for the CEO and Board
• Manage style and design, placement and budgets for all the advertising and marketing and typical internet marketing collateral
• Operate with Government Management Workforce to make certain model messages are obviously articulated with all communications, partnership, and revenue products
• Overview and deal with the annual promoting spending budget
• Hire analysis to crank out insights into viewers wants, desires, and expectations to identify new alternatives, procedures, messages and construct manufacturer loyalty
• Improve Return on Advertisement Shell out (ROAS) by iterative testing
• Offer assumed management and ideal methods for the development of designs and budgets
• Accountable for strategic targets and displays steps to guarantee outcomes aid strategic initiatives
• Appeals to, fully engages, and retains an efficient group accountable for employee determination provides difficult and “stretch” assignments to direct reviews fosters a local weather of lifelong understanding
• Convene normal meetings of a Heart Metropolis advertising and marketing cabinet, drawing on the knowledge and insights of internet marketing and communications executives in the course of the town to include benefit to Heart City and CCCP initiatives
• Provide Advertising and Communications management and services to CCCPCT and the Market place at 7 th Avenue. Seek the advice of with the ED’s of Charlotte Pleasure Rides, the Market place at 7 th Street and Charlotte ArtsFest
Provide as a Member of the Govt Management Group
• Function carefully with all levels of cross-purposeful Government Management to help important organization priorities
• In partnership with ELT and SVP, Communications, produce powerful communications instruments for the President and CEO together with displays, speaking details, speeches, letters, etc.
• Take part in the yearly planning of the organization’s plan of get the job done
To use:
Submit your resume and a go over letter conveying your desire in this role by the career positing on Without a doubt. Apps will be reviewed on a rolling basis, and close by Monday, September 23, 2022.
