The Travel Corporation snags new marcomms director for Asia
The Travel Corporation (TTC) has named Koo Sok Hoon as its new marketing communications director for TTC Asia, according to the firm in a statement to Advertising-INTERACTIVE.
In this purpose, she will direct the growth and execution of TTC Asia’s marketing and advertising and communications strategy, preparing and implementation of new advertising and marketing initiatives and will investigate and activate new partnerships.
“We are psyched to welcome Koo to the TTC group. As a passionate chief with a established observe report and a deep comprehending of advertising and marketing in the high quality and luxurious room, we are confident that her competencies and strategic eyesight will contribute considerably to our continued growth and results in the area,” reported Nick Lim, CEO of TT C Asia.
Never skip: BMW Group’s head of internet marketing communications ways down
Koo delivers a prosperity of working experience and knowledge to TTC Asia, getting headed various marketing and advertising roles in luxurious models from auto, hospitality, timepieces to style.
Most lately, Koo was BMW Group’s head of promoting communications. Koo joined the German automaker in 2015 as its marketing communications supervisor. In the function, she worked on several strategies specifically encompassing the start of the BMW 5 series.
In June 2022, Koo was promoted to head of advertising and marketing communications less than BMW Team Asia. In the job, Koo oversaw the marketing and advertising communications and brand management of BMW in 12 regional markets, with essential concentrate in Singapore, Philippines and Vietnam.
She also led strategic brand collaborations and partnerships and was accountable for media strategies in Singapore, according to her LinkedIn web site.
Prior to her stint at BMW Team, Koo was communications manager at luxury manner manufacturer Gucci, a job she held for just below two a long time. She has also held major promoting roles in makes this sort of as Breitling, Fairmont Singapore and Swissotel Service provider Court docket Singapore.
In her new job, Koo will perform a pivotal position in growing the TTC makes in the region and go on the firm’s commitment to ensure that vacation has a beneficial impression on the earth, people and wildlife.
“I am honoured to be element of a enterprise that has been an industry chief for the earlier 103 a long time and I seem forward to contributing to the achievements of the firm. At the exact time, I am exhilarated about the possibilities and working with the proficient staff at TTC Asia to realize our goals,” Koo said.
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