Toyota engages Fraser Communications To Celebrate Hybrids Everywhere
LOS ANGELES
,
April 25, 2023
/PRNewswire/ — This 12 months, Toyota engaged Fraser Communications, a women of all ages-owned, women led award-profitable built-in marketing and communications agency, to conceptualize and execute a memorable and participating electronic internet marketing campaign to boost brand name awareness for their Toyota Camry Hybrid and RAV4 Hybrid motor vehicles.
To emphasize the flexibility of both equally automobiles and radio service, Fraser launched
“We are ALL Hybrids,”
a marketing campaign developed to rejoice hybrids just about everywhere and inspire individuals to discover the environment all around them to access their full probable. This was supported with the secondary concept, “When you are a hybrid, anything is doable!”
To provide this idea to daily life, Fraser secured
Katya Echazarreta
as an example of a hybrid human being that has tapped into her numerous expertise, to go further more in her particular and expert vocation. Echazarreta, is an electrical engineer and the first Mexican-born lady to journey into outer space.
As part of
“We are ALL Hybrids,”
the crew established and created numerous :15 and :60 2nd videos to enable drive shoppers back to a committed landing web site. The video clips were amplified by means of natural and compensated social media ads, traditional attained media, as effectively as Google display screen adverts.
The campaign, which released on
February 22
nd
, also extended throughout organic social with an interactive social media filter on Instagram and TikTok that engaged shoppers with the campaign in a entertaining way! The social media interactive filter strategy was a to start with-of-its-variety for Toyota, and it engaged countless numbers of followers and developed 1000’s far more video clip plays via TikTok and Instagram.
To distribute further more recognition, Echazarreta also shared all creative movies throughout her social media channels, including video clips of herself utilizing the interactive filters.
“As the internet marketing company for this campaign, we are very pleased to depict two models that are truly committed to inspiring folks all over the environment to celebrate their versatility and the contributions they make to motivate many others to attain their entire possible,” said Renee Fraser PhD Founder, Main Executive Officer,
Fraser Communications
. “To see how fans throughout the region engaged with this marketing campaign, can make me terribly happy of the operate we did.”
“Thanks to Fraser Communications, the We Are All Hybrids campaign assisted showcase our cars to definitely capture Toyota’s point of view on everyday living and mobility, to go beyond the notion that hybrids are just vehicles that use two or a lot more distinct varieties of electric power to assist you get to your vacation spot, hybrids like Echazarreta, can also serve as inspiration for individuals in all places to achieve past what’s probable in their day by day lives,” stated
Michael Moore
, General Supervisor Toyota Promoting”
Marketing campaign Outcomes:
Around the study course of the 4-week marketing campaign
We Are ALL Hybrids
garnered a lot more than 169 million impressions surpassing campaign perception goals by additional than 500%.
About Fraser Communications
Founded in 1998, Fraser is a premier, award-winning communications company, and the only agency in
the United States
led by a psychologist. What sets Fraser apart from other folks is our deep and longstanding commitment to developing highly impactful campaigns that educate and develop consciousness for the general public great by participating in meaningful means. Our award-winning work focuses on diminishing social inequalities – which consists of ensuring that all
California
little ones get the ideal feasible get started in lifetime – significantly in our underserved communities during
California
. We are recognized for our skill to motivate action by touching people’s minds and hearts by way of strategic creative and methodical investigate-centered scheduling that resonates with crucial concentrate on audiences including African American, Latino, Asian, and LGBTQ+. Frasers present-day customer checklist contains California Division of General public Wellness and Well being Expert services, LADWP, Cleanse Electric power Alliance, LA Department of Community Wellness, Toyota, and Lexus.
Contact:
Jamie Botello
,
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Source Fraser Communications
