UFG Insurance honored for excellence in promoting, movie
The Coverage Marketing & Communications Association (IMCA) declared UFG Insurance coverage as a winner of 5 2022 Showcase Awards through its Ignite yearly meeting in June.
“Every calendar year, the IMCA strives to acknowledge the finest function in insurance advertising and marketing and communications,” the affiliation clarifies on its web page. “The Showcase Awards emphasize excellence and shine a mild on people genuinely earning a variance to our industry.”
UFG took home two Finest of Present (to start with position) and 3 Awards of Excellence (next area) for 2021 imaginative, placing the business on the listing of best honorees, in accordance to a news launch.
Honored perform incorporates several aspects of the company’s witty explained-no-agent-at any time marketing campaign that released its Pro-Estimate on-line quoting platform, as very well as two video clip productions — the zany Agent Update instructional sequence and a light-hearted tutorial video for staff members returning to in-workplace operate. The movie productions have been also finalists for the IMCA’s Special Award for Associates (SAMMY), a people’s selection award honoring the ideal general get the job done.
This marked the very first calendar year UFG has been a SAMMY finalist.
In addition, UFG Senior Copywriter Jacqueline Teahen was named an IMCA Trailblazer, recognizing insurance marketing and advertising and communications gurus who are generating a demonstrable effects on the sector, in accordance to the launch.
“It’s really fantastic to have the benefits-driven, system-centered resourceful of our marketing and communications crew acknowledged amid the greatest of the ideal inside of our marketplace,” claimed Casey Prince, AVP and marketing and advertising communications manager at UFG, in the launch. “And it is even extra significant this yr as we rejoice the crucial effect Jacqueline’s do the job has manufactured, and carries on to make, in going UFG ahead.”
The corporation also saw an accolade from the 43rd Annual Telly Awards in June – a silver honor for its engaging personnel online video on navigating an in-business office ecosystem as the pandemic authorized their return.
“Not only was it an amazing year of recognition from our business friends in the IMCA,” Mr. Prince mentioned. “But we also discovered ourselves absolutely humbled to have our perform judged by leaders from powerhouse producers like Netflix, A&E and ESPN to title a number of, and appear away with a prestigious silver Telly from people display giants. It’s a correct testomony to the resourceful talent of our in-property promoting workforce.”
The Telly Awards is the premier award honoring video and television throughout all screens. Extra than 12,000 entries are gained from all 50 states and 5 continents and are judged by more than 200 main industry experts, in accordance to the launch.
