Balzac Communications and Marketing (Feb. 23, 2023)—The new social networking app Winelikes will operate with Balzac Communications and Advertising and marketing to speed adoption of the app and construct a neighborhood of wine enthusiasts.
Winelikes, which is releasing a beta model in the coming months, connects wine drinkers, wineries, bars and restaurants to grow consumers’ knowledge and wine palates and assistance them share encounters along the way. Men and women will crank out a precise flavor profile that will guideline individuals nonetheless building their preferences toward the kinds of wines they are most probably to love. Then, they can scroll by means of the interface and interact with the Winelikes neighborhood, connecting with each other end users and locations exactly where they can appreciate a excellent bottle. They can share their individual images and critiques and learn extra about wine with academic options.
Firms will have a immediate pathway to connect with buyers. They will be in a position to concentrate on audiences in just the application by easily creating ads and sending immediate messages although also submitting consistently.
Ahead of setting up Winelikes, Proprietor and CEO Jeff Gillis worked as a food items and beverage director at quite a few 5-star houses. He believes the application will bring new folks to wine and give present-day enophiles a way to chat with like-minded men and women.
“Learning about wine and acquiring out what you like is so tricky by yourself,” he reported. “Our application will give a exciting way for folks to discover wines that may well attractiveness to them. They can study extra about wine through exciting quizzes and discussions with other individuals. Our simple still contemporary interface tends to make it easy for Winelikes to provide men and women from each era.”
Gillis also notes that Winelikes won’t use algorithms to propose content material, which differentiates it from several existing social media applications. “When you link with other individuals, you see their posts and not information a pc (or AI or algorithm) thinks you are intrigued in,” he noted.
Gillis picked Balzac Communications and Advertising to assistance recruit influencers and create buzz for the app simply because of the firm’s skills in both equally technological innovation and wine. “Winelikes is a wine app, so it’s important to perform with an individual who is educated and has accessibility to wine locations,” he stated. “But we’re also a social media organization that depends on technological innovation. Balzac has the excellent harmony of wine skills and technology encounter to make this corporation prosperous. Their location in the heart of wine region and relationship to influential individuals in the marketplace will assistance us expand our achieve and do it a lot more quickly.”
“There are dozens of wine apps in the several marketplaces,” said Mike Wangbickler, president of Balzac Communications and Promoting. “Some are really very good, but none are actually social networking applications with a focus on wine. Winelikes is. Wine is a social beverage. We use it to toast to those we care about and share time with friends. The current, significant social networks are Ok at connecting wine lovers and fans, but there is a ton of noise and wine is not their most important concentrate. With Winelikes, buyers can geek out as a lot as they want, or basically discover buddies with very similar passions. In addition, companies advertising wines have a receptive and available audience to notify their distinctive tales and develop their brand name engagement.”