SAN FRANCISCO, Sept. 26, 2022 /PRNewswire/ — Autodesk, Inc. (NASDAQ: ADSK) announced the appointment of Dara Treseder as chief internet marketing officer, effective on October 14, 2022. Treseder will be part of Autodesk from Peloton Interactive, the place she serves as SVP and global head of advertising and marketing, communications and membership. As CMO of Autodesk, Treseder will be accountable for Autodesk’s internet marketing strategy globally, and oversee the firm’s throughout the world internet marketing, manufacturer & communications, worldwide demand era, and training small business teams. Treseder’s knowledge in classification creation and working experience foremost superior-carrying out world wide internet marketing organizations will aid progress Autodesk’s mission to empower innovators to accomplish the new attainable.
“Dara is an innovative, dynamic, and attained leader–with a observe document of turning purchaser encounter into a aggressive advantage for makes. We are thrilled to welcome her to Autodesk,” mentioned Steve Blum, chief operating officer and government vice president of Autodesk. “With her knowledge top businesses via transformation and driving higher impression, artistic digital promoting campaigns, Dara will be instrumental in supporting Autodesk supply the world’s foremost design and style and make platform to our consumers.”
“Autodesk will help millions of individuals design and style and make a far better world for all. I am significantly encouraged by its daring mission, inclusive lifestyle, and authentic values,” claimed Treseder. “From greener properties to smarter solutions to award-profitable Television set demonstrates, flicks, and games–Autodesk turns concepts into truth. I look ahead to advancing the design and style and make class, and encouraging empower our customers to address the most essential design and style, business, and sustainability difficulties of our time.”
Prior to Peloton, Treseder was chief promoting officer at Carbon, a primary 3D printing technological innovation organization. She also previously served as main marking officer of GE Organization Innovations and GE Ventures, and has held internet marketing management roles at Apple and Goldman Sachs.
In 2022, Treseder was regarded by Forbes as the top CMO on its World’s Most Influential CMOs checklist. She’s also acquired recognition from Adweek (Brand Genius Women Trailblazers), Enterprise Insider (Major 25 Most Innovative CMOs), Inc. (30 Inspirational Ladies to Enjoy in Tech), and is a member of the Promotion Corridor of Achievement, the leading industry recognition for leaders generating a considerable impact in the marketplace and in their communities.
An advocate for community health, Treseder serves as chair of the board of Community Well being Institute and is a board director at Robinhood. Treseder retains a Bachelor of Arts cum laude with optimum honors from Harvard University and a Masters of Enterprise Administration from Stanford University.
Autodesk is switching how the planet is developed and created. Our know-how spans architecture, engineering, construction, product or service structure, manufacturing, media and enjoyment, empowering innovators just about everywhere to remedy issues significant and smaller. From greener properties to smarter products and solutions to a lot more mesmerizing blockbusters, Autodesk application helps our customers to style and design and make a greater environment for all. For more information and facts stop by autodesk.com or stick to @autodesk.
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