Devon Pritchard Named Government Vice President of Gross sales, Advertising and Communications at Nintendo of The us

REDMOND, Clean.–(Enterprise WIRE)–Nintendo of The united states right now named Devon Pritchard Government Vice President of Income, Advertising and Communications, pursuing her tenure as the performing executive in that role since November 2021.

A member of the Nintendo of The usa team for 16 decades, Pritchard earlier served as Govt Vice President of Organization Affairs and Publisher Relations. Whilst serving just lately as the acting head of Gross sales, Marketing and Communications, Pritchard has overseen major Nintendo Switch sport launches like Pokémon Legends: Arceus, Kirby and the Neglected Land and Nintendo Swap Sports. Transferring ahead, Pritchard will oversee technique and execution across the U.S. and Canada.

“Devon’s decades of management at Nintendo give her a deep comprehension of our individuals, our goods and our fans,” stated Nintendo of The us President Doug Bowser. “I have labored closely with Devon above the several years and know she will use her information of the brand name and distinctive ability established to aid grow our marketplaces, drive engagement and improve our company through contemporary concepts and impressed considering that will help Nintendo proceed to put smiles on the faces of our shoppers.”

In her new role, Pritchard will be reporting to Doug Bowser, President of Nintendo of America.

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About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has designed franchises that have become residence names worldwide, like Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin and Splatoon, through its built-in hardware and software package products. Nintendo aims to produce one of a kind, intuitive entertainment ordeals for everybody, production and advertising and marketing video sport devices these kinds of as the Nintendo Change relatives of systems, producing and functioning programs for good gadgets, and collaborating with partners on a assortment of other amusement initiatives like visible material and concept parks. Nintendo has offered extra than 5.3 billion video game titles and about 800 million components models globally. From the start of the Nintendo Leisure Procedure extra than 30 years back, by means of these days and into the future, Nintendo’s continuing mission is to build exceptional amusement that puts smiles on the faces of persons all more than the entire world. A wholly owned subsidiary, Nintendo of The united states Inc., centered in Redmond, Wash., serves as headquarters for Nintendo’s functions in the Americas. For much more information about Nintendo, remember to take a look at the company’s web site at

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