Tracy Powell to Sign up for Drexel as Senior Vice President of College Advertising and Communications

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The next concept was sent to users of the Drexel community:

Expensive Colleagues,

Soon after a nationwide lookup, I am delighted to announce that Tracy Powell will sign up for Drexel as senior vice president of University Marketing and Communications future thirty day period.

As the associate vice president of Marketing and advertising in the Business of Strategic Communications at Penn Condition, Tracy collaborated with critical leaders to enable manufacturer and encourage academic initiatives and position Penn Condition as a present day land-grant university targeted on analysis, schooling and assistance. She led an award-successful team and offered counsel throughout 25 Commonwealth campuses which includes the on-line Globe Campus. She improved Penn State’s status by success-pushed campaigns and modernized enrollment advertising.

Tracy assisted to condition a number of initiatives aimed at fostering an internal natural environment of variety, fairness, inclusion and belonging. This provided acquiring division-wide instructional systems to fortify awareness and connectivity with assorted scholar teams across campus and developing recommendations for prioritizing range, equity, inclusion and belonging in Penn State’s communications channels and initiatives. She also formulated campaigns to showcase the instructional and economic influence that the university has across the Commonwealth and further than.

Prior to becoming a member of Penn State, Tracy served as vice president of Distribution Advertising at A+E Networks, wherever she led promoting efforts to improve availability and viewership of A+E’s major tv manufacturers, together with A&E, Background, Life time and FYI. Her career in cable tv spans a long time possessing led marketing and advertising and business improvement efforts at a variety of networks, together with Fox Loved ones Channel – at this time identified as Freeform – in Los Angeles and Turner Broadcasting in Atlanta. 

At Drexel, she will lead a new division that combines the former workplaces of College Communications Advertising and marketing and Communications from Enrollment Administration and Pupil Results and Marketing from Drexel College On the internet. She will generate the vision for and lead the implementation of a detailed internet marketing, communications and branding strategy that highlights Drexel’s educational applications, exploration, and cooperative education and learning application, and advances the University regionally, nationally and globally.

As we proceed to apply our strategic prepare, even though also struggling with the challenges of the fast switching larger training landscape, owning a potent communications and advertising and marketing chief is vital. I am really assured that Tracy will successfully direct this freshly set up division and assist to continue on to develop and improve the University’s popularity and effects.

I would like to thank David Unruh, senior vice president for Institutional Progression, for chairing the lookup, as nicely as the look for committee and each individual colleague who put their time and exertion into this method. I also want to thank Niki Gianakaris for her remarkable management as interim senior vice president. 

You should sign up for me in congratulating Tracy and welcoming her to Drexel. 

Sincerely,

John Fry

President